Articulos en Inglés

The reason at the service of leadership: Keys to effective governance

By: Arturo Cruz Cabrera To succeed it implies to take bold decisions and stay focused throughout the path. Even when faced with the most significant challenges. To govern effectively implies having the capacity for leadership and decision-making. That generates a positive social impact. To achieve stability and balance between the action plan, the possibilities, and …

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Digital Marketing is conquering the ground of sales worldwide

By: Maru Panganiba With the advent and especially the rapid evolution of the internet, digital marketing has become more and more predominant in the way we sell. Persuasive texts, sales hooks, bombastic headlines, and chatbots increasingly personalized and constant, have caused a large percentage of the attention given to customers is through automation. This digital …

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Technology as a mechanism for financial inclusion in Latin América

By: Ana Karen Treviño The last few years have seen an unprecedented increase in the offer of solutions aimed at increasing access to financial services in Latin America. This trend has been led by a wide range of financial technology companies who are generating products that seek to fill the void left by traditional financial …

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How to Vaccinate Against the Heritage of the Disease Called: Inflation.

Written by: Edith Belmont Inflation is an economic disease that wreaks havoc on the economy, business, and threatens to pulverize the value of our money. The problem is that it harms more those who do not know or cannot protect themselves from it. In my articles in past issues, I have been warning you that …

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HOW TO POSITION YOURSELF AS NUMBER ONE ON YOUR CUSTOMER’S CHOICE LIST AT THE TIME OF BUYING

By: Maru Panganiba Do you know how to get your client to choose you, when he has before him a range of products similar to yours in terms of quality, price and benefits? Do you know the strategy you should use to position yourself as number one in your customer’s mind, but above all in …

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Students´ challenges during pandemic

By Angelica Mazarí Pineda Usually, an educational innovation proposal takes at least one semester to be implemented. Due to the health emergency that was unleashed, March 2020, in Mexico, significant changes in education had to be implemented in less than a week. Change immediately all procedures so students could stay at home; use the technology …

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Death: emotional impact of the pandemic

By Edith Belmont Death … how many feelings does this word contain? More than we imagine: fear, pain, uncertainty, anxiety, sadness, suffering, frustration, helplessness, loneliness, abandonment, compassion, consolation, hope, courage, revenge and others; that you are surely imagining just by hearing the word death. But thinking about the word death leads us to several special …

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EDUCATION AND TECHNOLOGY MORE UNITED THAN EVER BEFORE

By Beatriz Amairani Dvila Flores The question we all ask ourselves is whether education with this situation of the pandemic caused by COVID-19 is being carried out appropriately? Is it possible that students can be affected in the future? How will teachers and principals together with the tutors solve this problem? And finally, what are …

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Digital Assets

By Jose Francisco Diaz Flores Surely you have heard comments about people becoming millionaires for investing in digital assets know as  “cryptocurrencies”. Let’s start by telling you that digital assets are virtual currencies that are created and stored electronically using mathematical calculations; making it difficult for fraud to be committed. They are used as a …

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How to make your customer remember you … and choose you

By Maru Panganiba Are you ready to function in the “new normal”? Although many countries have already started to reopen their businesses after almost three months of mandatory closure prescribed by government entities, in Mexico, as well as in other Latin American countries, the moment long awaited by merchants and entrepreneurs will arrive in a …

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